Canvas of Chick-fil-A

         Chick-fil-A uses a fairly standard business model for quick service restaurants.  They franchise their locations and take a percentage of top line sales as well as a percentage of bottom line profits.  Their value proposition versus other quick service restaurants is in their high levels of service and focus on quality over low costs.  Their price point is much higher than the typical competitor but people will pay it because of brand loyalty developed by quality service and high quality products.  While many quick services restaurants have implement the use of new technologies, the distribution and delivery of their product is still primarily through physical locations and face-to-face ordering.  Chick-fil-A is looking to increase the ease of ordering and picking up of food with a new application for mobile devices that will allow customers to order and pay before arriving at the restaurant through their mobile devices.  This has not yet been implemented but will be coming in the near future.  While Chick-fil-A has not changed their basic franchise location business model, they are looking to implement new technology to engages customers and reduce costs.